Understanding the demographic and socio-economic structure and segmentation shaping and defining local consumers and business-to-business customer perceptions and behaviors.
Staying ahead of competitors’ products, research and development activities, production methods and costs, organizational structures, financial status, marketing strategies, as well as their strengths and weaknesses.
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Identifying local consumer preferences and the factors influencing a nation’s lifestyle choices. Revealing your consumers, what they do, where and how they do it.
Terra Nova Insights published in FOOD & DRINK MAGAZINE Fall/Winter 2013 Print Issue 12/03/13
Terra Nova Insights published in FOOD & DRINK MAGAZINE Fall/Winter 2012 Issue 12/01/2012
The Problem With Showing Up Empty-Handed.
Yum! Brands International CDO on Going Global: Food as an experience